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Coway, Hyundai, Pavilion, and Trip.com appoint VoxEureka as PR Agency

Logos of VoxEureka’s new PR clients including Hyundai Malaysia, Coway, Pavilion Group, and Trip.com

Four leading brands have chosen VoxEureka as their public relations agency. The appointments follow a competitive pitching period in the first quarter of 2026. Coway Malaysia, Hyundai Motor Malaysia, Pavilion Group and Trip.com have all signed on with the strategic communications consultancy. The wins span diverse sectors. These include automotive, retail property, online travel and home wellness. As a result, VoxEureka is strengthening its position as a go‑to integrated PR agency in Malaysia.

Hyundai Malaysia drives automotive growth

In the automotive sector, Hyundai Motor Malaysia has appointed VoxEureka to lead its communications strategy. The agency works alongside INNOCEAN Malaysia. Specifically, the remit covers campaign‑led communications. It includes key model launches and corporate milestones. Moreover, the goal is to enhance Hyundai’s brand positioning across automotive and lifestyle segments. Consequently, this win reinforces VoxEureka’s growing mobility portfolio.

Pavilion Group expands retail and property footprint

Similarly, Pavilion Group has tapped VoxEureka to drive communications across four key properties. They are Pavilion Kuala Lumpur, Pavilion Damansara Heights, Pavilion Bukit Jalil and Intermark Mall. The agency will integrate corporate messaging with retail storytelling. The objective, therefore, is to boost footfall and build brand affinity. This appointment adds to VoxEureka’s existing property roster. It already includes UEM Sunrise and Sunway.

Trip.com builds brand trust in competitive travel sector

Meanwhile, Trip.com has brought VoxEureka on board to deepen media engagement and build brand trust. Competition is intensifying within Malaysia’s online travel sector. As a result, the agency will focus on strengthening Trip.com’s brand presence. It will also reinforce the platform’s standing among local consumers.

Coway mandates innovation campaign

In the home wellness space, Coway has appointed VoxEureka to lead creative and activation conceptualisation. The scope also includes creator engagement. Specifically, the mandate covers an upcoming innovation‑led campaign. It is centred on accessible healthy living. Thus, it reflects a growing emphasis on lifestyle positioning.

“This intense pitching season was a true test of our mettle,” said Jonathan Tan, Managing Director. “To come through with this calibre of new clients is a tremendous validation. Each win reflects our penchant for strategic, creative reputational storytelling.”

He adds that the growing regional portfolio highlights client preferences for multi‑market hive models. These models synergise skill sets and hyperlocal knowledge.

News coverage

Publication	Article Title
Marketing Interactive	Coway, Hyundai, Pavilion and Trip.com appoint new PR agency in Malaysia
Telum Media	VoxEureka expands portfolio with new clients and renewals
The PR Post	VoxEureka secures multiple PR mandates across Malaysia sectors
Marketing Magazine	VoxEureka, The Strategic Public Relations Consultancy of Vox Group, Announced A Slate Of New Client Wins Across Malaysia and Singapore in Q1’26.
Adgully	VoxEureka secures multiple PR mandates across Malaysia sectors
PRovoke Media	VoxEureka Wins PR Mandate For Hyundai, Coway And More
MENAFN	Voxeureka Wins PR Mandate For Hyundai, Coway And More (Syndicated from PRovoke Media)

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TikTok Reappoints VoxEureka for Fifth Consecutive Year

We are pleased to announce that TikTok has renewed its partnership with VoxEureka for a fifth consecutive year.

This one-year renewal reinforces our shared commitment to digital safety and responsible online communities across Southeast Asia.

Beyond Malaysia, VoxEureka now supports TikTok in Singapore, expanding our regional footprint. This growth reflects the trust we have built through consistent, high-impact campaigns that combine strategic communications with local insight.

Our work in Malaysia

Over the past year, we have collaborated closely with TikTok to execute two major initiatives in Malaysia, both developed in partnership with the Communications and Multimedia Content Forum of Malaysia (CMCF) and the Digital Ministry (formerly the Communications and Digital Ministry).

#ThinkTwice – A digital literacy movement that encourages Malaysians to pause and reflect before sharing content online. Working alongside CMCF, AWAM, MIASA, the Royal Malaysia Police (PDRM) and MCMC, the campaign evolved into a multilingual resource hub addressing scams, misinformation and online harm. It has reached millions of users and received public recognition from the Digital Ministry for its tangible impact.
#Surf’sUp – A university outreach programme designed to instil digital responsibility among young Malaysians. Held on campuses such as UiTM and IIUM, each session includes interactive workshops and pledge drives. At one event alone, over 570 students committed to the #ThinkTwice pledge. The programme is delivered in partnership with CMCF and aligns with national efforts to promote self-regulation and critical thinking online.

Why this renewal matters

TikTok has been the only major platform to voluntarily join CMCF ahead of Malaysia’s new licensing framework. The Digital Ministry has publicly commended TikTok for demonstrating genuine leadership in online safety. VoxEureka is proud to play a central role in that mission, bridging global technology with local communities.

This renewal comes at a pivotal time for online safety in Malaysia. The Online Safety Act 2025 (ONSA) came into force on 1 January 2026, establishing a formal legal framework to enhance user protection and hold licensed service providers accountable for harmful content on their platforms.

Looking ahead, we will continue to help TikTok Malaysia foster safer digital spaces through thoughtful storytelling, active community engagement and measurable campaigns. This fifth renewal is not just a milestone — it is a responsibility we take seriously.

We look forward to another year of meaningful impact.

BMW Reappoints VoxEureka for Five More Years

(Read news articles on Marketech APAC and Marketing Interactive)

Following a multi-agency pitch, BMW Group Malaysia has reappointed VoxEureka as its Public Relations agency for the next five years.

This renewal cements a foundational partnership that began with VoxEureka’s inception eight years ago, making BMW Group Malaysia one of the agency’s first and longest-standing clients.

The appointment underscores BMW Group Malaysia’s continued confidence in VoxEureka’s strategic counsel and integrated communications capabilities. These have been instrumental in advancing the brand’s premium electric vehicle (EV) leadership, maintaining its position as the #1 in Premium EV provider for six consecutive years.

A Winning Partnership

Over the years, the partnership has delivered award-winning and impactful campaigns, such as the BMW Shorties, RE:GENERATE, BMW NEXTGen, MY BMW World, and BMW Safety 360.

“We are deeply grateful for this renewed mandate, which is a profound affirmation of the trust built over our eight-year journey – a partnership that has parallelled our agency’s own growth,” said Jonathan Tan, Founder & Managing Director of VoxEureka.

“It is a privilege to continue as a strategic partner, guiding the brand’s narrative with intent and focus as we journey together into the transformative Neue Klasse era. Our commitment is to ensure the Group continues to lead not just in visibility, but in meaning and innovation.”

BMW Group Malaysia echoed the importance of the partnership and VoxEureka’s role as a trusted collaborator.

“Collaborating with VoxEureka for close to a decade now, they have proven time and again to be far more than our PR agency, but rather a trusted extension of our communications department,” said Sashi Ambihaipahan, Director of Corporate Communications & Sustainability at BMW Group Malaysia.

“Their deep commitment to understanding our brand and ecosystem has been crucial in navigating industry shifts and solidifying our sustainability and premium mobility narrative. This partnership remains instrumental to our continued leadership in Malaysia.”

Into A New Era: Neue Klasse

Moving forward, VoxEureka’s mandate is to strengthen brand equity and thought leadership for the Group’s next generation of electric vehicles and digital innovation – representing a new era of premium mobility.

bmw business team

VoxEureka Expands into Singapore and Indonesia

VoxEureka, a rapidly growing integrated marketing consultancy from Malaysia, has announced its expansion into Singapore and Indonesia, reinforcing its commitment to becoming a leading agency across Southeast Asia.

This expansion is led by experienced directors Dara Shaipudin and Christina How, with Tiara Robyn Chew heading the Singapore market and Mutia Taufieq overseeing operations in Indonesia.

Chew brings over 10 years of experience in communications, while Taufieq blends creative communications with entrepreneurial expertise, having co-founded Kusuma Kosmetika, a prominent beauty brand in Indonesia. Under their leadership, the Singapore and Indonesia teams secured major clients, including TikTok Singapore and Universitas Teknologi Surabaya (UTS), within the first month of operations.

VoxEureka has seen consistent double-digit year-on-year (YoY) growth since its founding in 2018. The agency prides itself on a strong client retention rate and its team’s high engagement and retention, with a 75% YoY team retention rate in 2024.

As part of the agency’s expansion, Jonathan Tan, the founder and managing director of VoxEureka, expressed his excitement about taking the agency’s ethos of earned-first public relations and creative communications to new markets in Southeast Asia.

“We are incredibly grateful to our clients and partners who have supported us since day one. With Robyn and Mutia, we are confident that VoxEureka will continue to thrive and expand its reach across Southeast Asia,” said Tan.

The agency has garnered industry recognition, with awards such as the PRCA APAC Awards In-Market Consultancy of the Year (2024), PRCA APAC Gold Standard Award (2022), and A+M PR Agency of the Year (2022), among others. VoxEureka’s portfolio includes notable clients such as BMW, TikTok, Unilever, and Sunway Group.

Looking ahead, VoxEureka aims to expand further within Southeast Asia, with its eyes set on becoming the next regional independent agency network, proudly carrying Malaysia’s name forward.

business expansion team