BMW Reappoints VoxEureka for Five More Years

BMW Reappoints VoxEureka
BMW Reappoints VoxEureka

(Read news articles on Marketech APAC and Marketing Interactive)

Following a multi-agency pitch, BMW Group Malaysia has reappointed VoxEureka as its Public Relations agency for the next five years.

This renewal cements a foundational partnership that began with VoxEureka’s inception eight years ago, making BMW Group Malaysia one of the agency’s first and longest-standing clients.

The appointment underscores BMW Group Malaysia’s continued confidence in VoxEureka’s strategic counsel and integrated communications capabilities. These have been instrumental in advancing the brand’s premium electric vehicle (EV) leadership, maintaining its position as the #1 in Premium EV provider for six consecutive years.

Over the years, the partnership has delivered award-winning and impactful campaigns, such as the BMW Shorties, RE:GENERATE, BMW NEXTGen, MY BMW World, and BMW Safety 360. 

“We are deeply grateful for this renewed mandate, which is a profound affirmation of the trust built over our eight-year journey – a partnership that has parallelled our agency’s own growth,” said Jonathan Tan, Founder & Managing Director of VoxEureka.

“It is a privilege to continue as a strategic partner, guiding the brand’s narrative with intent and focus as we journey together into the transformative Neue Klasse era. Our commitment is to ensure the Group continues to lead not just in visibility, but in meaning and innovation.”

BMW Group Malaysia echoed the importance of the partnership and VoxEureka’s role as a trusted collaborator.

“Collaborating with VoxEureka for close to a decade now, they have proven time and again to be far more than our PR agency, but rather a trusted extension of our communications department,” said Sashi Ambihaipahan, Director of Corporate Communications & Sustainability at BMW Group Malaysia.

“Their deep commitment to understanding our brand and ecosystem has been crucial in navigating industry shifts and solidifying our sustainability and premium mobility narrative. This partnership remains instrumental to our continued leadership in Malaysia.”

Moving forward, VoxEureka’s mandate is to strengthen brand equity and thought leadership for the Group’s next generation of electric vehicles and digital innovation – representing a new era of premium mobility.

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VoxEureka Expands into Singapore and Indonesia

team
team

VoxEureka, a rapidly growing integrated marketing consultancy from Malaysia, has announced its expansion into Singapore and Indonesia, reinforcing its commitment to becoming a leading agency across Southeast Asia.

This expansion is led by experienced directors Dara Shaipudin and Christina How, with Tiara Robyn Chew heading the Singapore market and Mutia Taufieq overseeing operations in Indonesia.

Chew brings over 10 years of experience in communications, while Taufieq blends creative communications with entrepreneurial expertise, having co-founded Kusuma Kosmetika, a prominent beauty brand in Indonesia. Under their leadership, the Singapore and Indonesia teams secured major clients, including TikTok Singapore and Universitas Teknologi Surabaya (UTS), within the first month of operations.

VoxEureka has seen consistent double-digit year-on-year (YoY) growth since its founding in 2018. The agency prides itself on a strong client retention rate and its team’s high engagement and retention, with a 75% YoY team retention rate in 2024.

As part of the agency’s expansion, Jonathan Tan, the founder and managing director of VoxEureka, expressed his excitement about taking the agency’s ethos of earned-first public relations and creative communications to new markets in Southeast Asia.

“We are incredibly grateful to our clients and partners who have supported us since day one. With Robyn and Mutia, we are confident that VoxEureka will continue to thrive and expand its reach across Southeast Asia,” said Tan.

The agency has garnered industry recognition, with awards such as the PRCA APAC Awards In-Market Consultancy of the Year (2024), PRCA APAC Gold Standard Award (2022), and A+M PR Agency of the Year (2022), among others. VoxEureka’s portfolio includes notable clients such as BMW, TikTok, Unilever, and Sunway Group.

Looking ahead, VoxEureka aims to expand further within Southeast Asia, with its eyes set on becoming the next regional independent agency network, proudly carrying Malaysia’s name forward.

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