VoxEureka Expands into Singapore and Indonesia

team
team

VoxEureka, a rapidly growing integrated marketing consultancy from Malaysia, has announced its expansion into Singapore and Indonesia, reinforcing its commitment to becoming a leading agency across Southeast Asia.

This expansion is led by experienced directors Dara Shaipudin and Christina How, with Tiara Robyn Chew heading the Singapore market and Mutia Taufieq overseeing operations in Indonesia.

Chew brings over 10 years of experience in communications, while Taufieq blends creative communications with entrepreneurial expertise, having co-founded Kusuma Kosmetika, a prominent beauty brand in Indonesia. Under their leadership, the Singapore and Indonesia teams secured major clients, including TikTok Singapore and Universitas Teknologi Surabaya (UTS), within the first month of operations.

VoxEureka has seen consistent double-digit year-on-year (YoY) growth since its founding in 2018. The agency prides itself on a strong client retention rate and its team’s high engagement and retention, with a 75% YoY team retention rate in 2024.

As part of the agency’s expansion, Jonathan Tan, the founder and managing director of VoxEureka, expressed his excitement about taking the agency’s ethos of earned-first public relations and creative communications to new markets in Southeast Asia.

“We are incredibly grateful to our clients and partners who have supported us since day one. With Robyn and Mutia, we are confident that VoxEureka will continue to thrive and expand its reach across Southeast Asia,” said Tan.

The agency has garnered industry recognition, with awards such as the PRCA APAC Awards In-Market Consultancy of the Year (2024), PRCA APAC Gold Standard Award (2022), and A+M PR Agency of the Year (2022), among others. VoxEureka’s portfolio includes notable clients such as BMW, TikTok, Unilever, and Sunway Group.

Looking ahead, VoxEureka aims to expand further within Southeast Asia, with its eyes set on becoming the next regional independent agency network, proudly carrying Malaysia’s name forward.

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VoxEureka Selected to Launch AEON BANK

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our work case studies

VoxEureka Selected to Launch Aeon Bank

Introduction:

VoxEureka was proud to be selected as AEON BANK‘s PR and digital agency following a highly competitive tender process. This partnership marked a significant milestone for both organisations as they embarked on a journey to revolutionise the banking sector in Malaysia.

AEON BANK: A New Era of Digital Banking

AEON BANK, one of the five licensed digital banks by Bank Negara Malaysia, is on a mission to democratise financial access for the unbanked population. With an aim to provide seamless and inclusive banking services, AEON BANK is poised to transform the financial landscape in Malaysia. 

VoxEureka was entrusted with planning and coordinating the communications strategy for Aeon Bank’s grand launch, which took place in Shah Alam in May 2024. This high-profile event was a cornerstone in Aeon Bank’s journey, showcasing their innovative banking solutions and commitment to financial inclusion. Our team ensured that the launch garnered significant media attention and resonated with the target audience.

Strategic Scope of Work

Beyond the grand launch, VoxEureka’s scope of work for AEON BANK encompassed several critical areas:

  1. Strategic Counsel for Social Media Strategy: We developed and implemented a robust social media strategy that enhanced Aeon Bank’s digital presence, engaged with their audience, and promoted their unique value propositions.
  2. Customer Experience: Our team worked closely with Aeon Bank to create a seamless and positive customer experience, ensuring that every interaction with the bank reinforced their brand promise of inclusivity and innovation.
  3. Issues Management: VoxEureka provided expert issues management services, safeguarding Aeon Bank’s reputation and ensuring swift and effective responses to any challenges that arose.

Conclusion

The partnership between VoxEureka and Aeon Bank represented a significant step forward in the digital banking revolution in Malaysia. Together, we drove change, enhanced financial accessibility, and set new benchmarks in the industry. Stay tuned for more updates as we continue to support Aeon Bank’s growth and innovation.

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Magnum Brings Cookies and Cream to Life in its First-Ever Augmented Reality Playground

magnum brings cookies and cream
magnum brings cookies and cream

Magnum has unveiled its Playfully Magnum campaign for the latest Magnum Cookies and Cream variant through its first-ever Magnum Playground – an augmented reality (AR) experience to spark playfulness and joy amongst pleasure seekers.

The campaign and portal were conceptualized in collaboration with Vox Eureka, an award-winning public relations and digital media consultancy in Malaysia whose client portfolio include BMW Group Malaysia, Digi, Sunway Group, and Pfizer.

“We are honoured to be able to tell such compelling stories beyond traditional mediums for clients like Unilever. In these unprecedented times, it is important to cut through the digital space clutter where brands in every industry are rushing to innovate better, more creative ways to continue interacting with their consumers. With the Playfully Magnum campaign, we knew playing safe was not an option, and we are thrilled to have been able to work on such a phenomenal experience like the Magnum Playground with clients who are undaunted by the road less travelled,” said Crystalbelle Lau, Senior Director and Associate Partner at Vox Eureka.

VALIS, a Melbourne-based Augmented Reality creative agency, was then commissioned to develop the Magnum Playground. Completed in under three months, this augmented reality portal is one of the largest, most complex AR portal ever built by VALIS. VALIS has worked with many global brands like Reebok, POND’s, and Singtel, in addition to Unilever – Magnum’s parent company.

“The Magnum Playground has given us a wonderful opportunity to push our creative boundaries ever further – especially for a global brand that is willing to go above and beyond to provide such a unique experience for their consumers. This is by far the most intensive AR portal we have had the pleasure to work on, and it only signals the beginning of, hopefully, more projects from clients who are unafraid to take creative risks with augmented reality in the years to come,” said Luke Cameron, Founder and CEO of VALIS

The state-of-the-art AR portal experience is hosted on WebAR, garnering over 3,500 users in less than a month since it was introduced in March.

“An augmented reality project of this scale is a regional first for the brand, and seeing it successfully come to life perfectly encapsulates what we do at Magnum – which is to encourage moments that are true to pleasure for our consumers. We also observed a significant year-on-year growth in our total gross sales value of the Magnum impulse range by 19%, which we are confident will be further accelerated by the Magnum Playground, in addition to our new Magnum Cookies and Cream offering,” said Stephanie Ng, Marketing Manager of Ice Cream Category.

In an exciting three-part journey, users navigate from one station to another within the AR portal where they will be able to interact with a custom photo and video booth that is social media-enabled and offers users an opportunity to win prizes via an Instagram competition. The mini game station also educates users on Magnum’s premium ingredients as they play the game by popping the golden balloons in-AR.

The third stop is an informational segment that plays the dedicated Magnum Cookies and Cream commercial on a big golden screen, flanked by two exquisite golden coins that direct users to the Magnum product page and a local online delivery platform for discounts when you purchase the ice-cream.

 Explore the wonders of the Magnum Playground HERE.

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