Awards Archives

Crystalbelle Lau Inducted into Campaign Asia’s 40 under 40 2024

Deputy Managing Director Crystalbelle Lau has been named one of Campaign Asia’s 2024 40 Under 40, recognising her leadership and impact in the communications industry.

Since co-founding VoxEureka in 2017, Lau has helped transform the agency into a fast-growing force, driving strong revenue and growing the team to 60 people. Her pitch win rate exceeds 70%, securing top-tier clients such as Unilever, L’Oréal, and Puma. Under her leadership, VoxEureka’s consumer practice alone now contributes 45% of the agency’s overall revenue.

Lau’s influence goes far beyond business results. She spearheaded VoxEureka’s Diversity Catalyst initiative to mentor and uplift underrepresented talent. Thanks to this program, seven out of nine of the agency’s leadership team members today are women.

She also introduced Cultural Exchange Sessions, a platform for employees to share their backgrounds and celebrate different perspectives. This has helped build stronger team connections and a more inclusive culture.

Fondly known as VoxMama, Lau is admired for her hands-on mentorship style and her ability to handle tough HR challenges with compassion. Many of the agency’s rising leaders credit her guidance as instrumental in their career growth.

Lau continues to use her industry relationships to make a difference. She secures product subsidies and service discounts to support underprivileged families and regularly volunteers with Epic Homes to build housing for indigenous communities.

40 under 40 awards crystalbelle

Vertixal Wins Gold Award for Anchor Foodie at MARKies 2024

Vertixal, VoxEureka’s sister digital agency recently won the Gold Award for Most Effective Use of Social Media for its campaign work for Anchor Foodie at the A+M MARKies 2024.

The campaign showcased how Anchor Foodie’s products are used to elevate recipes for its customers, which can be seen on Anchor Foodie’s Instagram, thus capturing the imagination of other F&B businesses, and driving B2B consideration for the Anchor brand.

We are also proud to announce that VoxEureka was honoured with several prestigious awards at the AOTY 2024 and MARKies 2024:

🥈 Silver: Most Effective Use – Launch / Relaunch for Skyline Luge Kuala Lumpur
- Our campaign successfully reintroduced Skyline Luge Kuala Lumpur, creating significant buzz and engagement.
🥈 Silver: Most Effective Use – Integrated Media for Skyline Luge Kuala Lumpur
- This award recognized our effective integration of various media channels to promote Skyline Luge Kuala Lumpur, achieving outstanding results.
🥉 Bronze: Best Agency-Client Partnership for BMW Group Malaysia
- This accolade celebrated our strong and collaborative relationship with BMW Group Malaysia, leading to successful marketing initiatives.

Gratitude and Acknowledgment

A heartfelt thank you to our clients for their trust and support, and to our amazing team for their unwavering commitment and hard work. Together, we continue to achieve great heights and set new standards in the industry.

Here’s to continuing our journey of excellence and innovation!

awards client

VoxEureka Wins Regional Consultancy Award at PRCA APAC Awards 2024

VoxEureka won In-Country Consultancy of the Year at the PRCA APAC Awards 2024, beating network tech giant The Hoffman Agency. Held recently in Singapore, the award category recognises the agency’s financial and talent retention performance over the past year.

This is the second regional award that Vox has picked up, following its In-Country Consultancy award at the PRCA Gold Standard Awards back in 2022.

Managing Director Jonathan Tan and Senior Director Dara Shaipudin represented at the awards ceremony.

awards

Luno Celebrates 10th-Year Anniversary

VoxEureka had the privilege of organising a panel discussion titled “A Decade of Luno” in conjunction with Luno’s 10th Year Anniversary commemoration.

Luno, Malaysia’s largest and leading regulated digital asset exchange (DAX), has seen nearly 12 million sign-ups globally, with almost 840,000 Malaysian-based investors. The DAX has processed more than 73 million transactions in BTC (Bitcoin), which makes up for around 18% of total transactions processed globally in the past decade.

“This makes Malaysia one of our fastest growing markets; we’re definitely excited for what’s to come for the next 10 years,” remarked Aaron Tang, General Manager at Luno APAC.

Reflecting on the cryptocurrency landscape and crystal ball-gazing into the future, the panel featuring Scarlett Chai, Country Manager, Luno Malaysia; Chan Zhong Yang, Head of Research at Coingecko, and Hann Liew, Founder and Director at Jirnexu and Halogen Capital. The panel was moderated by Michelle Chin, Founder at Her Duit – a women-focused personal finance platform.

On the future of Malaysia’s digital assets landscape, Liew stated: “Blockchain integration with AI (artificial intelligence) is the next disruption to lookout for, and these combined technologies can revolutionise sectors from the supply chain to finance. The positioning of crypto within the realm of traditional finance has also created shifts in investor behaviour, and stakeholder collaboration is necessary in continuously evolving the digital assets landscape, and set the stage for mainstream acceptance and integration of crypto into everyday life.”

VoxEureka & Heineken Win 2 out of 2 at A+M Markies 2023

VoxEureka continued its winning streak at A+M Markies 2023, this time bagging 2 out 2 entries for the Heineken Credentials Launch in 2022.

Grace, Joshua, and June attended the awards ceremony, accepting Silver for Most Effective Use – Events (Physical/Virtual) and Bronze for Most Creative – Experiential categories.

ABOUT THE CAMPAIGN

Our team came up with a 360-comms plan that brought the campaign messaging to life through a series of thrilling events, media engagements, press releases, PR kits, influencer amplification, and advocacy.

We developed two phases to the campaign, starting with the Star Academy Finale, which amplified the annual trade highlight of the year.

The Star Academy Finale gave members of the media a chance to experience Heineken’s brewing principles in a whole new way, with a sensorial journey from Barley to Bar. The event marked the beginning of a larger-than-life campaign that would showcase the premium image of Heineken like never before.

The campaign culminated with The Heineken Hotel Takeover, a two-week long hotel takeover that took attendees on a journey of music, food, art, and wellness. The event was a roaring success, with over 1,800 attendees across two weekends, experiencing Heineken’s perfectly brewed beer with a refreshing first sip.

The Heineken Credentials Launch 2022 campaign was a resounding success, with over 207 media and social media earned coverage and a PR value of RM2,366,136. Our team engaged 50 influencers, who posted 341 content with a total reach of 4 million and total engagement of 3 million. With the message that “Fresh Experiences Start With The Refreshing First Sip of Heineken,” the campaign has set a new standard for premium branding.

awards

Digi and Jollibee Campaigns win Best Sustainability and Integrated Campaign Golds at MPRA 2022

VoxEureka bagged TWO Golds from its TWO entries at the Malaysia PR Awards 2022, organised by the Public Relations Consultants Association of Malaysia.

The agency took home Gold for:

Sustainability Award: Digi Yellow Heart – Building Future Skills and a Safer Internet for Malaysians
Best PR-Led Integrated Campaign Award – How Jollibee Bulldozed Legacy Fast-food Brands in Malaysia

A big congratulations to Team Digi & Jollibee, thank you for making us #VoxProud!

awards

VoxEureka Wins PR Agency of the Year at AOTY2022

VoxEureka capped off a successful outing at this year’s A+M #AOTY2022 and #Markies2022 Awards, bagging seven wins, including PR Agency of the Year 2022.

The list of wins includes:

Gold for PR Agency of the Year & Local Hero
Gold MARKie for Most Effective Use – Specific Audience (Digi Yellow Heart)
Silver for Boutique Agency of the Year
Silver for Independent Agency of the Year
Silver MARKie for Most Effective Use – B2B Marketing (BMW Malaysia RE:GENERATE)
Silver MARKie for Most Effective Use – Government Sector / Non-Profit Marketing (Digi Yellow Heart)
Bronze for PR Agency Leader of the Year – Jonathan Tan, Managing Director

This latest haul underlines Vox’s upward trajectory as one of Malaysia’s most dynamic earned-media consultancies.

awards

VoxEureka Awarded PRCA APAC’s 2022 In-Market Consultancy of the Year Gold Standard Award

It was a night of euphoria as VoxEureka received its first regional-level recognition at the PRCA Gold Standard Awards 2022 in Singapore, taking home four Gold awards including In-Market Consultancy of the Year.

The agency also bagged a hattrick of campaign awards for Digi’s Yellow Heart campaign – beating other network agencies to come out tops in three Corporate Citizenship categories: CSR & Sustainability, Philanthropy, and Community Relations.

Dara Shaipudin & Christina How from the leadership team represented the agency at the gala night, cheered on by the rest of the team via a watch-party held in the Subang office over dinner and drinks.

“It is wonderful to receive recognition by our industry peers from across Asia-Pacific. This was yet another indicator of Vox’s coming-of-age, and that Malaysian talent is capable of slugging it out with our counterparts across the region. We’re truly proud to bring back some Gold for Malaysia,” said Jonathan Tan, Vox’s MD.

awards

VoxEureka Bags Coveted “Best Adapt Agency” at MPRA 2021

VoxEureka bagged four awards at the Malaysia Public Relations Awards 2021, including Gold for the coveted “Best Adapt Agency” award that recognises the agency that was able to pivot and overcome challenges arising from the Covid-19 pandemic.

The win was attributed to the agency’s resilience in overturning a 40% profit drop in Q2 2020 to eventually tripling its profits in 2021 – placing the firm in the Top 40 ranking in APAC from a financial standpoint, according to PR Week’s latest ranking.

Vox also took home Gold in the “Sustainability Award” category for its work with Digi for Yellow Heart, Digi’s sustainability programme that champions digital resilience among youths.

Winning Silver for “Best Consumer Launch” was Cornetto’s Love Series campaign, underlining Vox’s increasing digital capabilities for integrated storytelling. The campaign averaged engagement rates of over 14%, and more importantly, ensured Cornetto regain its leadership in the cone segment.

Completing the haul is BMW’s Power of Choice campaign that took home Bronze for Best Pandemic Pivot. With its initial marketing efforts curtailed by restrictions, BMW opted to collaborate with local businesses to unveil its 2-Series Gran Coupe. Flaunting camouflage wraps designed by local fashion artists, the 2-Series GC went viral on social media – raising hype both for BMW and our local partners.

awards

WIN! Crystalbelle Honoured As Young PR Professional of the Year 2020

This week marked a milestone of incredible achievement for all of us at VoxEureka as our Associate Partner, Crystalbelle Lau, emerged the winner in PRWeek & Campaign Asia’s PRAwards Asia Young PR Professional of the Year 2020 in the Agency category.

It is an astounding personal achievement for Crystal as she becomes the first Malaysian to win the prestigious regional award since 2009. The only other Malaysian winner being AirAsia’s Daphne Cheah in the In-House category, back in 2015.

Crystal was certainly elated:

“I am truly grateful to be receiving this recognition. It’s been an amazing journey and I want to thank the team and clients we partner who have made VoxEureka the thriving agency we are today. I am most grateful, however, for my husband who has supported, challenged, and afforded me the time and freedom to accomplish my goals and dreams. There’s so much more to achieve together and I look forward to my many, more years of pursuing my passions.”

The PR Awards Asia 2020 Winners

While the winners are not informed on how or why they are selected, we believe that Crystal’s life story of grit and resilience won the judges’ hearts and minds. It was certainly no easy feat for a lass from Kota Kinabalu facing university as a single mother without her family. Yet, as the years went on, it was clear that Crystal was more than up to the challenge. From part-time jobs to juggling motherhood and the pressure-cooker PR industry (which she still does today), she has emerged a role model for aspiring young women who long to balance a successful career with a wholesome family.

Quotes from the team:

“I was overjoyed to see Crystal’s name on the winner’s list; it took a lot of restraint to refrain from calling her (before the team announcement)! I am so thankful to call her my mentor, and am cheering her on to greater things. In our eyes, Crystal has never needed an award because we see her leadership qualities day-in day-out. But to be recognised regionally by her peers across Asia-Pacific is an astounding achievement.” – Christina How, Team Lead
“Crystal has been such an amazing mentor and leader even from my internship days. She is uber confident, passionate, a great problem solver, and maintains calm in highly stressful situations. Her personality and leadership style exudes a magnetism that people gravitate to. She is not only an exceptional leader and colleague, but a dear and trusted friend. I really cannot think of anyone else more deserving of this award, and it has been a privilege to still be able to work alongside her after all these years.” – Nadhrah Zakian, Consultant
“Crystal is one of those born for their careers, with the confidence and smarts that inspire others to trust in her abilities. She is incredibly patient, fair and firm when it comes to work and mentoring others, but also has an easygoing personality and spark that commands the room. It’s no surprise that our Vox mama is recognised for such an award and I’m truly excited to see the heights to which she can soar to.” – Madelyn Gan, Senior Consultant
“This is such wonderful recognition for Crystal and I could not be more proud of her. It’s actually not that surprising because she has been consistently outstanding for years. That being said, having our industry colleagues recognise and celebrate her truly validates her tenacity and hard work. To have her bearing Malaysia’s flag on the regional stage makes it even sweeter. Honestly, I’m grateful that our paths have been intertwined because there’s no one else I would rather be taking VoxEureka’s journey with. She has been pivotal to our explosive growth and thoroughly deserves every accolade she receives.” – Jonathan Tan, Managing Director

Crystals’s resilience won over the judges’ hearts
The announcement, which came last Friday was celebrated by the team virtually over Zoom. While deprived of a center-stage moment that would have taken place in Hong Kong, the euphoria remained sky-high and celebrations are in order when the team reunites in July.