VoxEureka bagged four awards at the Malaysia Public Relations Awards 2021, including Gold for the coveted “Best Adapt Agency” award that recognises the agency that was able to pivot and overcome challenges arising from the Covid-19 pandemic.
The win was attributed to the agency’s resilience in overturning a 40% profit drop in Q2 2020 to eventually tripling its profits in 2021 – placing the firm in the Top 40 ranking in APAC from a financial standpoint, according to PR Week’s latest ranking.
Vox also took home Gold in the “Sustainability Award” category for its work with Digi for Yellow Heart, Digi’s sustainability programme that champions digital resilience among youths.
Winning Silver for “Best Consumer Launch” was Cornetto’s Love Series campaign, underlining Vox’s increasing digital capabilities for integrated storytelling. The campaign averaged engagement rates of over 14%, and more importantly, ensured Cornetto regain its leadership in the cone segment.
Completing the haul is BMW’s Power of Choice campaign that took home Bronze for Best Pandemic Pivot. With its initial marketing efforts curtailed by restrictions, BMW opted to collaborate with local businesses to unveil its 2-Series Gran Coupe. Flaunting camouflage wraps designed by local fashion artists, the 2-Series GC went viral on social media – raising hype both for BMW and our local partners.