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Crystalbelle Lau Inducted into Campaign Asia’s 40 under 40 2024

Deputy Managing Director Crystalbelle Lau has been named one of Campaign Asia’s 2024 40 Under 40, recognising her leadership and impact in the communications industry.

Since co-founding VoxEureka in 2017, Lau has helped transform the agency into a fast-growing force, driving strong revenue and growing the team to 60 people. Her pitch win rate exceeds 70%, securing top-tier clients such as Unilever, L’Oréal, and Puma. Under her leadership, VoxEureka’s consumer practice alone now contributes 45% of the agency’s overall revenue.

Lau’s influence goes far beyond business results. She spearheaded VoxEureka’s Diversity Catalyst initiative to mentor and uplift underrepresented talent. Thanks to this program, seven out of nine of the agency’s leadership team members today are women.

She also introduced Cultural Exchange Sessions, a platform for employees to share their backgrounds and celebrate different perspectives. This has helped build stronger team connections and a more inclusive culture.

Fondly known as VoxMama, Lau is admired for her hands-on mentorship style and her ability to handle tough HR challenges with compassion. Many of the agency’s rising leaders credit her guidance as instrumental in their career growth.

Lau continues to use her industry relationships to make a difference. She secures product subsidies and service discounts to support underprivileged families and regularly volunteers with Epic Homes to build housing for indigenous communities.

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Vertixal Wins Gold Award for Anchor Foodie at MARKies 2024

Vertixal, VoxEureka’s sister digital agency recently won the Gold Award for Most Effective Use of Social Media for its campaign work for Anchor Foodie at the A+M MARKies 2024.

The campaign showcased how Anchor Foodie’s products are used to elevate recipes for its customers, which can be seen on Anchor Foodie’s Instagram, thus capturing the imagination of other F&B businesses, and driving B2B consideration for the Anchor brand.

We are also proud to announce that VoxEureka was honoured with several prestigious awards at the AOTY 2024 and MARKies 2024:

🥈 Silver: Most Effective Use – Launch / Relaunch for Skyline Luge Kuala Lumpur
- Our campaign successfully reintroduced Skyline Luge Kuala Lumpur, creating significant buzz and engagement.
🥈 Silver: Most Effective Use – Integrated Media for Skyline Luge Kuala Lumpur
- This award recognized our effective integration of various media channels to promote Skyline Luge Kuala Lumpur, achieving outstanding results.
🥉 Bronze: Best Agency-Client Partnership for BMW Group Malaysia
- This accolade celebrated our strong and collaborative relationship with BMW Group Malaysia, leading to successful marketing initiatives.

Gratitude and Acknowledgment

A heartfelt thank you to our clients for their trust and support, and to our amazing team for their unwavering commitment and hard work. Together, we continue to achieve great heights and set new standards in the industry.

Here’s to continuing our journey of excellence and innovation!

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VoxEureka Wins Regional Consultancy Award at PRCA APAC Awards 2024

VoxEureka won In-Country Consultancy of the Year at the PRCA APAC Awards 2024, beating network tech giant The Hoffman Agency. Held recently in Singapore, the award category recognises the agency’s financial and talent retention performance over the past year.

This is the second regional award that Vox has picked up, following its In-Country Consultancy award at the PRCA Gold Standard Awards back in 2022.

Managing Director Jonathan Tan and Senior Director Dara Shaipudin represented at the awards ceremony.

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VoxEureka & Heineken Win 2 out of 2 at A+M Markies 2023

VoxEureka continued its winning streak at A+M Markies 2023, this time bagging 2 out 2 entries for the Heineken Credentials Launch in 2022.

Grace, Joshua, and June attended the awards ceremony, accepting Silver for Most Effective Use – Events (Physical/Virtual) and Bronze for Most Creative – Experiential categories.

ABOUT THE CAMPAIGN

Our team came up with a 360-comms plan that brought the campaign messaging to life through a series of thrilling events, media engagements, press releases, PR kits, influencer amplification, and advocacy.

We developed two phases to the campaign, starting with the Star Academy Finale, which amplified the annual trade highlight of the year.

The Star Academy Finale gave members of the media a chance to experience Heineken’s brewing principles in a whole new way, with a sensorial journey from Barley to Bar. The event marked the beginning of a larger-than-life campaign that would showcase the premium image of Heineken like never before.

The campaign culminated with The Heineken Hotel Takeover, a two-week long hotel takeover that took attendees on a journey of music, food, art, and wellness. The event was a roaring success, with over 1,800 attendees across two weekends, experiencing Heineken’s perfectly brewed beer with a refreshing first sip.

The Heineken Credentials Launch 2022 campaign was a resounding success, with over 207 media and social media earned coverage and a PR value of RM2,366,136. Our team engaged 50 influencers, who posted 341 content with a total reach of 4 million and total engagement of 3 million. With the message that “Fresh Experiences Start With The Refreshing First Sip of Heineken,” the campaign has set a new standard for premium branding.

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Digi and Jollibee Campaigns win Best Sustainability and Integrated Campaign Golds at MPRA 2022

VoxEureka bagged TWO Golds from its TWO entries at the Malaysia PR Awards 2022, organised by the Public Relations Consultants Association of Malaysia.

The agency took home Gold for:

Sustainability Award: Digi Yellow Heart – Building Future Skills and a Safer Internet for Malaysians
Best PR-Led Integrated Campaign Award – How Jollibee Bulldozed Legacy Fast-food Brands in Malaysia

A big congratulations to Team Digi & Jollibee, thank you for making us #VoxProud!

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VoxEureka Wins PR Agency of the Year at AOTY2022

VoxEureka capped off a successful outing at this year’s A+M #AOTY2022 and #Markies2022 Awards, bagging seven wins, including PR Agency of the Year 2022.

The list of wins includes:

Gold for PR Agency of the Year & Local Hero
Gold MARKie for Most Effective Use – Specific Audience (Digi Yellow Heart)
Silver for Boutique Agency of the Year
Silver for Independent Agency of the Year
Silver MARKie for Most Effective Use – B2B Marketing (BMW Malaysia RE:GENERATE)
Silver MARKie for Most Effective Use – Government Sector / Non-Profit Marketing (Digi Yellow Heart)
Bronze for PR Agency Leader of the Year – Jonathan Tan, Managing Director

This latest haul underlines Vox’s upward trajectory as one of Malaysia’s most dynamic earned-media consultancies.

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VoxEureka Awarded PRCA APAC’s 2022 In-Market Consultancy of the Year Gold Standard Award

It was a night of euphoria as VoxEureka received its first regional-level recognition at the PRCA Gold Standard Awards 2022 in Singapore, taking home four Gold awards including In-Market Consultancy of the Year.

The agency also bagged a hattrick of campaign awards for Digi’s Yellow Heart campaign – beating other network agencies to come out tops in three Corporate Citizenship categories: CSR & Sustainability, Philanthropy, and Community Relations.

Dara Shaipudin & Christina How from the leadership team represented the agency at the gala night, cheered on by the rest of the team via a watch-party held in the Subang office over dinner and drinks.

“It is wonderful to receive recognition by our industry peers from across Asia-Pacific. This was yet another indicator of Vox’s coming-of-age, and that Malaysian talent is capable of slugging it out with our counterparts across the region. We’re truly proud to bring back some Gold for Malaysia,” said Jonathan Tan, Vox’s MD.

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Violette Low: Five Things I Learnt Launching Jollibee in Malaysia

Imagine this: A fried chicken crispy on the outside, juicy on the inside, and oh-so mouth-watering to the taste. It is as if the flavours are melting on my tongue (this is a TikTok reference #iykyk)!

That was my #JoyAtFirstBite moment with Jollibee; a throwback to 2019 when I was on a family vacation in Kota Kinabalu, Sabah.

My sister and I joked that it would be such an interesting turn of events if I ‘levelled-up’ from a Jollibee customer-turned-advocate to a consultant for the brand. Oh, when they say “the universe tends to unfold as it should”, they were not joking.

Flash forward to October 2021 and VoxEureka had won the account to launch the first Jollibee store in West Malaysia! As if that wasn’t already superb news, I was approached by Pam, the Team Lead and she said to me: “Hey Vi, would you want to be part of the Jollibee team?”

I couldn’t believe my manifestation worked!

As you already know, Jollibee officially opened its Sunway Pyramid store to the public on February 8th, 2022. It will forever be a Tuesday to remember because it took the team four arduous months to realise this. After long hours of planning, persevering, and hustling, we launched Jollibee Sunway Pyramid with a BANG, and we couldn’t be prouder of ourselves.

Taking this chance to reflect on my involvement in this project, I would love to share some key takeaways and learnings on launching Jollibee in West Malaysia. May this be an insightful reading journey for you!

Note: I’ll be dropping some bee puns below so let’s see if you can catch them all! 😉

Lesson 1 – Preparation is key: Are you really ready for what’s to come?

Work commenced in October 2021, consisting of weekly WIP meetings with the Jollibee Malaysia and Philippines teams. The brainstorms for an effective 360 campaign provoked many questions:

Was our social media content plan effective enough?
Was our influencer marketing strategy providing us with the most optimal engagement rate once the campaign goes live?
Are we targeting the right media for our event day, and would they cover our launch?

We needed the prep to ensure that all the questions posted were a hard ‘yes’.

The daily back-and-forth communications bee-tween client, our vendors and with our internal team was essential as we needed to ensure that everything was bee-yond standards. It took four months of intensive planning, we even worked during the festive seasons so we could ensure everything was on track, and thankfully hard work paid off!

Lesson 2 – Adopt an Outside-of-the-box Mindset: Let your creative juices flow!

The client brief was to launch Jollibee at Sunway Pyramid with a big bang, appealing to the younger crowds, particularly Gen Zs and younger Millennials. With that, we went above and bee-yond with our ideas.

We custom-made a Chickenjoy bucket replica, and included exclusive Jollibee merchandise in it, but that’s not all! We even gifted our media and influencer friends an actual bucket of Chickenjoy so that Jollibee (literally the mascot) could share the joy and they could taste the world-famous fried chicken for themselves!

Luckily for us, we had gotten ourselves quite a number of earned media, attained more than 5,000 excited followers on Jollibee Malaysia’s Instagram and a tonne of people sliding into our DMs too!

Lesson 3 – Be adaptive to change: We learn as we go!

‘Sometimes the bee-st way to learn is by trial and error’, this saying never rang truer to me before my participation in this campaign. It was my first time taking lead on any influencer activations throughout my time in VoxEureka, moreso my entire professional career.

Of course, I loved that I was given the opportunity to explore my interest in influencer marketing. Everyday was a new task needing to be completed and while that itself was a learning curve, I was also terrified of making mistakes.

But fret not, I am not one who backs down from a challenge. I wasn’t afraid to be assertive and gave my two cents during regroup sessions; and neither was I afraid to seek advice and feedback from my seniors when I faced roadblocks. Most importantly, I stepped out of my comfort zone, gave it my all and even improved my personal and professional skill sets while at it.

Lesson 4 – Teamwork makes the dream work: Cheers to always having each other’s backs!

Funnily enough, the full Jollibee team met up fewer than five times physically prior to the launch. Due to pandemic concerns, we mostly worked from home but bonded over regular virtual meetings and even formed several WhatsApp group-chats bee-cause having both a Teams group chat and channel weren’t enough!

Never once was my team too bee-sy whenever one needed to sense-check or have another pair of fresh eyes to “look-see” my social media post copies. I loved how I could go to them when I needed motivation and encouragement on those overwhelming days, and how everyone would say “it’s EOD, please clock out and enjoy your evening” as a reminder that work-life-balance is a must, not an option.

I love my Jollibee team and I truly appreciate all of you! Heartfelt thanks for being there for me, always!

Lesson 5 – Enjoy the present: Seize the happy moments!

“3, 2, 1! Say… Jollibee!” exclaimed the cameraman as we embraced the bright camera flashes. Even with face masks on, I could feel my team giving their bee-st smiles, bee-aming with immense joy and happiness.

At that moment, I thought “Wow, we really pulled it off. #MyVoxFam is part of the legendary moment when Jollibee launched its first West Malaysia store in Sunway Pyramid!”

As the camera stopped flashing, I turned to my team with a sense of gratitude and appreciation. Because without each and everyone’s hard work and hustle, you bee-st bee-live we wouldn’t have pulled this launch off as seamlessly as we did. Once again, thank you Jollibee team! Y’all are really buzzin’ buzzin’!

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VoxEureka Bags Coveted “Best Adapt Agency” at MPRA 2021

VoxEureka best adapt agency awards at MPRA.

VoxEureka bagged four awards at the Malaysia Public Relations Awards 2021, including Gold for the coveted “Best Adapt Agency” award that recognises the agency that was able to pivot and overcome challenges arising from the Covid-19 pandemic.

The win was attributed to the agency’s resilience in overturning a 40% profit drop in Q2 2020 to eventually tripling its profits in 2021 – placing the firm in the Top 40 ranking in APAC from a financial standpoint, according to PR Week’s latest ranking.

Vox also took home Gold in the “Sustainability Award” category for its work with Digi for Yellow Heart, Digi’s sustainability programme that champions digital resilience among youths.

Winning Silver for “Best Consumer Launch” was Cornetto’s Love Series campaign, underlining Vox’s increasing digital capabilities for integrated storytelling. The campaign averaged engagement rates of over 14%, and more importantly, ensured Cornetto regain its leadership in the cone segment.

Completing the haul is BMW’s Power of Choice campaign that took home Bronze for Best Pandemic Pivot. With its initial marketing efforts curtailed by restrictions, BMW opted to collaborate with local businesses to unveil its 2-Series Gran Coupe. Flaunting camouflage wraps designed by local fashion artists, the 2-Series GC went viral on social media – raising hype both for BMW and our local partners.

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