Deputy Managing Director Crystalbelle Lau has been named one of Campaign Asia’s 2024 40 Under 40, recognising her leadership and impact in the communications industry.
Since co-founding VoxEureka in 2017, Lau has helped transform the agency into a fast-growing force, driving strong revenue and growing the team to 60 people. Her pitch win rate exceeds 70%, securing top-tier clients such as Unilever, L’Oréal, and Puma. Under her leadership, VoxEureka’s consumer practice alone now contributes 45% of the agency’s overall revenue.
Lau’s influence goes far beyond business results. She spearheaded VoxEureka’s Diversity Catalyst initiative to mentor and uplift underrepresented talent. Thanks to this program, seven out of nine of the agency’s leadership team members today are women.
She also introduced Cultural Exchange Sessions, a platform for employees to share their backgrounds and celebrate different perspectives. This has helped build stronger team connections and a more inclusive culture.
Fondly known as VoxMama, Lau is admired for her hands-on mentorship style and her ability to handle tough HR challenges with compassion. Many of the agency’s rising leaders credit her guidance as instrumental in their career growth.
Lau continues to use her industry relationships to make a difference. She secures product subsidies and service discounts to support underprivileged families and regularly volunteers with Epic Homes to build housing for indigenous communities.