KUALA LUMPUR, July 21, 2021 — In its pursuit to become the Fastest Sports Brand in the World, global sports and lifestyle brand PUMA has appointed VoxEureka to manage public relations activities and drive meaningful storytelling in Malaysia, effective July 2021.
Crystalbelle Lau, Senior Director of VoxEureka, said that this appointment was especially exciting as PUMA is one of the most innovative sports and lifestyle brands in the world. She believes the Forever Faster mantra has the potential of a bottomless well of stories, and that the team is excited to drive that message alongside PUMA’s strategic priorities.
“PUMA is among the world’s leaders in the sports and lifestyle scene. We at VoxEureka are thrilled to begin working with one of the most innovative and exciting brands, and we look forward to building and sustaining PUMA’s image as No. 1. PUMA is one of the most resilient brands in the world with unlimited potential – as seen with its growth in Asia the past year. We hope to build on that and further elevate PUMA’s profile as a brand that everyone wants to be a part of, from consumers to ambassadors to employees,” said Crystalbelle.
On the appointment of VoxEureka, PUMA SEA’s Head of Marketing Eleanor Wang said that the agency’s enthusiasm and understanding of the brand’s mantra of Forever Faster were the key elements that set them apart. “VoxEureka demonstrated thorough knowledge on PUMA’s mission to empower the consumers. We look forward to developing greater synergy in this partnership over the next year,” she said.
As PUMA’s appointed agency, VoxEureka will manage public and media relations, influencer engagements, and drive key strategies to pave the way for the brand to be Forever Faster. Among VoxEureka’s existing clientele include Digi, BMW, TikTok, Unilever, Sunway Group, Pfizer, and more.
