Weaving Zurich Malaysia into the Malaysian Tapestry
Zurich Malaysia is the only foreign-owned insurance and takaful company in the nation which owns all four operating licenses – a unique market position to provide comprehensive protection solutions for Malaysians. However, the brand has found it challenging to resonate more strongly with local audiences.
Our strategy revolved around the theme of “Unite for Community, Creativity, and Change”, aiming to connect Zurich Malaysia with various local communities and businesses within a vibrant and inclusive platform, as well as engage Malaysians on a closer, more personalised level.
Starting from our brand ethos to #CareForWhatMatters, we decided to host a carnival event to connect with, celebrate, and platform local vendors and organisations. We hosted the 3-day ‘Karnival Kita OK!’ at Pasar Seni – an iconic Malaysian landmark that aligned with our objectives of community engagement and cultural immersion.
To reiterate our brand mission to guide Malaysians in securing their futures, we hosted workshops on environmental education, career development, and financial literacy. We also took this opportunity to pilot a revolutionary AI-powered health tracker application for users to evaluate their health digitally and seamlessly.
In total, around 37,000 participants attended the Karnival Kita OK! across the 3-day activation, with over 600 taking part in the various activities, workshops, and public engagements. Around 100 attendees benefitted from free healthcare screenings including blood pressure readings, glucose monitoring, and BMI assessment, administered by nurses from a professional healthcare partner.
Throughout the event, we platformed over 50 local vendors and collaborating partners for the thousands of on-ground attendees. In addition, we collected RM25,250 in vendor fees which was donated to support flood victims in 2023, through a strategic partnership with a non-governmental humanitarian organisation.
