Igniting Flavour and Fun: Unveiling Nando’s Malaysia’s newest topping, the PERi-crackle
Nando’s faced a challenge when feedback highlighted a lack of variety in its menu, leading to a decline in customer interest, particularly the younger generation. As the lead agency for the Nando’s PERi-crackle Launch in Malaysia, we took on the task of rejuvenating Nando’s image and generating enthusiasm leading up to the launch.
Our team developed a communications plan centered on human expression to convey the intense and explosive flavour and texture of the new PERi-crackle topping. The campaign kickstarted with a “crack the code” PR kit seeding featuring a mystery puzzle that, once solved, revealed a teaser about the new Nando’s topping. The PR kit also included an invitation to an exclusive “makan session” where attendees could taste the new PERi-crackle topping.
At the makan session, each attendee was greeted with a custom chocolate shell, which they were encouraged to crack open using provided tools to reveal the secret topping — the PERi-crackle. Following this, media and KOL friends had the opportunity to try the delicious new topping for the first time.
The campaign achieved over 135K PR Value in KOL postings and over 125K PR Value in media coverage, with a total attendance of 29 media and KOLs at the makan session.
