Elevating Moomoo’s Brand Visibility Through Strategic PR
As a leading digital brokerage platform in Malaysia, Moomoo faced the challenge of maintaining top-of-mind awareness in a competitive market. The goal was to not only elevate the brand’s visibility but also build thought leadership and establish Moomoo’s CEO, Ivan Mok, as a credible spokesperson in the financial media. The challenge was heightened by the need to engage in timely and relevant industry discussions, especially in volatile market conditions and during significant global events, such as the U.S. elections and global tariff changes.
Moomoo’s PR strategy from July 2024 to June 2025 focused on consistent media engagement, spokesperson profiling, and thought leadership. VoxEureka executed an integrated strategy that included:
Press Commentaries & Industry Insights: Regular commentary on market-moving financial developments (e.g., U.S. elections, Bursa IPOs, market volatility), positioning Moomoo as a trusted source of expert opinions.
Executive Profiling: Exclusive interviews with CEO Ivan Mok across leading media outlets such as The Edge, SmartInvestor, and TechNode, enhancing his credibility as a forward-looking market commentator.
Strategic Media Relations: Building and nurturing relationships with Tier 1 media outlets like The Star, New Straits Times, and Oriental Daily to secure valuable coverage and interview opportunities.
Brand and Product Announcements: Regular press releases for key developments, including product launches (e.g., MoomooAI) and partnership announcements (e.g., GXBank, TradingView), maintaining momentum and reinforcing Moomoo’s positioning as an industry leader.
The results from Moomoo Malaysia’s PR strategy were impressive:
PR Value (PRV): The campaign generated a total PRV of RM33,274,918.33, spanning 1,618 media clippings across a wide range of platforms, from print to digital and broadcast.
Spokesperson Visibility: Ivan Mok secured five high-profile executive interviews, elevating his profile in Tier 1 outlets and establishing him as a thought leader on global market trends and financial technology.
Media Share of Voice (SOV): Moomoo consistently maintained a 61.3% share of voice in the Malaysian fintech media space, outperforming competitors and significantly increasing brand awareness.
Key Stories & Thought Leadership: Notable stories included commentary on the U.S. elections, global tariffs, and Bursa IPOs, positioning Moomoo as a trusted financial commentator in Malaysia.
Brand Trust: Monthly engagement with Tier 1 media outlets and a consistent presence in the financial press reinforced Moomoo’s credibility and leadership in the digital brokerage space.
Through these strategic efforts, Moomoo Malaysia PR campaign effectively amplified brand visibility, solidified executive thought leadership, and strengthened Moomoo’s position as the #1 digital brokerage platform in Malaysia.
