Celebrating everyday Can-Do heroes who lift Malaysians through a pandemic
From Bank Negara Malaysia’s findings, 1 out of 3 Malaysians are not comfortable with their financial knowledge while 52% of the population say they face difficulties raising RM1000 for emergencies. This goes to show that financial literacy or lack thereof is a key blocker for some, and it hinders them from achieving their goals. To inspire people, HSBC translated its brand belief “Together We Thrive” into a motto that Malaysians can resonate with “We Can We Do”, which is rallying call to Malaysians to become people of action. Ultimately, HSBC wants to bring communities together and help Malaysians turn their Cans into Dos from a financial standpoint and empower those seeking for financial growth and freedom.
HSBC launched its We Can We Do campaign in the middle of the Covid-19 pandemic in 2020 with an inspiring message from its CEO, Stuart Milne, and rolled out a series of financial guide for individuals and small businesses.
In conjunction with Merdeka and Malaysia Day, the bank presented HSBC Pledge a platform dedicated to recognise Malaysians who have exemplified the Can-Do spirit. HSBC spotlighted Dale Adelric Teri, a paralympian turned self-made entrepreneur, on his remarkable feat.
HSBC also emphasised the importance of starting financial education young and curated the HSBC FUN-nancial Guide in partnership with Teach For Malaysia (TFM). To resonate better with children and in showcasing that the Can-Do spirit knows no age, HSBC invited 13- and 12-year-old young achievers, brothers Sheldon and Emerson Chong to illustrate the 5-module financial literacy toolkit.
The brother were also hosts of HSBC’s webinar on Raising Financially-Savvy Children featuring a panel of financial literacy advocates HSBC and TFM along with guest speakers from Parenthood Malaysia, celebrity parents Aishah Sinclair and Shahnaz Karim, and representatives from the Financial Education Network (FEN).
The campaign which was largely digital-driven, garnered good traction on social media platforms. Stuart’s introductory message generated over 380,000 views while Dale’s story exceeded 1.6million views on Youtube. HSBC’s webinar on how and when to teach kids about money was watched by over 1,700 viewers on Youtube.
