(Read news articles on Marketech APAC and Marketing Interactive)
Following a multi-agency pitch, BMW Group Malaysia has reappointed VoxEureka as its Public Relations agency for the next five years.
This renewal cements a foundational partnership that began with VoxEureka’s inception eight years ago, making BMW Group Malaysia one of the agency’s first and longest-standing clients.
The appointment underscores BMW Group Malaysia’s continued confidence in VoxEureka’s strategic counsel and integrated communications capabilities. These have been instrumental in advancing the brand’s premium electric vehicle (EV) leadership, maintaining its position as the #1 in Premium EV provider for six consecutive years.
Over the years, the partnership has delivered award-winning and impactful campaigns, such as the BMW Shorties, RE:GENERATE, BMW NEXTGen, MY BMW World, and BMW Safety 360.
“We are deeply grateful for this renewed mandate, which is a profound affirmation of the trust built over our eight-year journey – a partnership that has parallelled our agency’s own growth,” said Jonathan Tan, Founder & Managing Director of VoxEureka.
“It is a privilege to continue as a strategic partner, guiding the brand’s narrative with intent and focus as we journey together into the transformative Neue Klasse era. Our commitment is to ensure the Group continues to lead not just in visibility, but in meaning and innovation.”
BMW Group Malaysia echoed the importance of the partnership and VoxEureka’s role as a trusted collaborator.
“Collaborating with VoxEureka for close to a decade now, they have proven time and again to be far more than our PR agency, but rather a trusted extension of our communications department,” said Sashi Ambihaipahan, Director of Corporate Communications & Sustainability at BMW Group Malaysia.
“Their deep commitment to understanding our brand and ecosystem has been crucial in navigating industry shifts and solidifying our sustainability and premium mobility narrative. This partnership remains instrumental to our continued leadership in Malaysia.”
Moving forward, VoxEureka’s mandate is to strengthen brand equity and thought leadership for the Group’s next generation of electric vehicles and digital innovation – representing a new era of premium mobility.