Building Malaysia’s Silicon Valley for Startups
As Malaysia’s financial ecosystem matures, fintech startups need more than capital to scale — they require access to networks, mentorship, and a strong community to thrive. PayNet envisioned creating a fintech hub that would serve as a launchpad for innovation, positioning Malaysia as a regional leader in digital finance and building what they called the “Silicon Valley of Malaysia.”
On 5 May 2025, PayNet officially launched the PayNet Fintech Hub — a platform built with startups, for startups. Designed as more than a co-working space, the hub integrated:
Monthly networking events to connect fintech founders with investors, regulators, and peers.
Accelerator programmes tailored to scale promising startups.
A partner ecosystem spanning corporates, government bodies, and shared service providers.
As the appointed communications partner, VoxEureka co-planned the end-to-end development of the hub’s branding and communications strategy. This included:
Crafting the overarching theme and narrative of co-building Malaysia’s Silicon Valley.
Developing a unified brand presence across event design, digital content, and website assets.
Driving earned media engagement to position PayNet Fintech Hub as a national innovation catalyst.
This integrated communications approach ensured consistency across all touchpoints — from the launch event to long-term visibility in Malaysia’s fintech ecosystem.
The PayNet Fintech Hub launch delivered strong community and media impact:
~400 guests attended the launch event, including key PayNet stakeholders, fintech leaders, government partners, and innovation community members.
76 pieces of media coverage across print, digital, and broadcast platforms, achieving a total PR value of RM3.14 million.
19 media representatives from business, tech, fintech, and lifestyle outlets were present on-site, reinforcing the hub’s role as a high-profile national initiative.
Coverage articles
By combining strategic communications with a compelling narrative, VoxEureka helped PayNet position the Fintech Hub as a cornerstone of Malaysia’s innovation ecosystem, supporting its vision of creating the nation’s very own Silicon Valley.
