VoxEureka Selected to Launch Aeon Bank
Introduction:
VoxEureka was proud to be selected as AEON BANK‘s PR and digital agency following a highly competitive tender process. This partnership marked a significant milestone for both organisations as they embarked on a journey to revolutionise the banking sector in Malaysia.
AEON BANK: A New Era of Digital Banking
AEON BANK, one of the five licensed digital banks by Bank Negara Malaysia, is on a mission to democratise financial access for the unbanked population. With an aim to provide seamless and inclusive banking services, AEON BANK is poised to transform the financial landscape in Malaysia.
VoxEureka was entrusted with planning and coordinating the communications strategy for Aeon Bank’s grand launch, which took place in Shah Alam in May 2024. This high-profile event was a cornerstone in Aeon Bank’s journey, showcasing their innovative banking solutions and commitment to financial inclusion. Our team ensured that the launch garnered significant media attention and resonated with the target audience.
Strategic Scope of Work
Beyond the grand launch, VoxEureka’s scope of work for AEON BANK encompassed several critical areas:
- Strategic Counsel for Social Media Strategy: We developed and implemented a robust social media strategy that enhanced Aeon Bank’s digital presence, engaged with their audience, and promoted their unique value propositions.
- Customer Experience: Our team worked closely with Aeon Bank to create a seamless and positive customer experience, ensuring that every interaction with the bank reinforced their brand promise of inclusivity and innovation.
- Issues Management: VoxEureka provided expert issues management services, safeguarding Aeon Bank’s reputation and ensuring swift and effective responses to any challenges that arose.
Conclusion
The partnership between VoxEureka and Aeon Bank represented a significant step forward in the digital banking revolution in Malaysia. Together, we drove change, enhanced financial accessibility, and set new benchmarks in the industry. Stay tuned for more updates as we continue to support Aeon Bank’s growth and innovation.