Inspiring Malaysians to Keep Pushing the Game Forward
PUMA’s House of Football marked the brand’s first full-scale media event in two years due to the pandemic. The team faced the challenge of attracting media to an event that would showcase PUMA’s Faster Football greatness, from grassroots to the global level, amidst a calendar of competing media events. Additionally, they had to rely on approvals and assets from the global PUMA team.
To showcase PUMA’s place in football history and reinforce their brand image as an advocate for the sport on a local level, the team developed a heart-warming narrative that highlighted their long-term partnership and contributions to Malaysia’s football scene. They featured legendary football boots and jerseys and partnered with the Malaysian Football League. The event included appearances by Malaysian football legends and current national players, and media were offered exclusive interviews. The team also invited media to play “Kaki Ayam” football in a mock pitch set up with slippers as goalposts.
The media response was positive, with attendance from over 40 media friends and coverage from over 38 print, online, and social media outlets. The event earned over RM429,044.70 in PR Value. The event, initially media-exclusive, was later opened to the public. The success of PUMA’s House of Football left many wondering when the next event would take place.
