Introducing Malaysia’s first AR-driven urban race
District Technologies is a Singapore based technology firm, engaged in the creation of innovative health & fitness virtual event platforms. Using augmented reality, gamification and exploration as its key drivers, District focuses on delivering highly engaging user experiences through its mobile apps. Supported by AIA Vitality Malaysia, in 2019 they decided to enter the Malaysian market. They came to us, looking for a local PR and social media agency who knew the pulse on the ground and would help them spread the word about their ground-breaking race concept.
We presented them with a 6-month consolidated social media and PR plan, focused on gaining awareness and encouraging ticket sales. This spanned over influencer engagements, PR outreach, social content and performance marketing strategies.
A cumulative social media reach of 7,390,402 and total PR value of RM1,071,095.15 , which all led to a sell out race and plenty of interest for future races to come!
