Helping Malaysia’s Favourite Lock Brand Go Social
In 2016, the awareness of digital door locks (DDLs) in Malaysia was still at it’s infancy, with an estimated 3 out of 10 Malaysians aware of the product category at all. While the public had been exposed to the product via Korean Dramas, most still felt like they couldn’t trust DDLs with their home security, citing reasons like the tech was too new and hadn’t been proven a reliable option for local use. The biggest behavioural barrier here was user apathy and St. Guchi approached us for a digital solution to help educate and increase awareness about this product.
We kick-started St. Guchi’s social media presence via a brand Facebook page, introducing a new branded look & feel to help position them as thought leaders on home security. This page allowed them to better connect with stockists who supported the brand, and we populated it with content this group would be able to use to educate their own customers about the benefits of DDLs. Through paid and organic strategies, we focused on growing the page’s following and reaching out to likeminded individuals interested in local home security.
A steady follower increase which lead to an influx of sales enquiries via the page’s FB Messenger.
