Meet the Team
THE #VOXFAM
Our greatest asset is our people. The #VoxFam embodies a dynamic and energetic spirit that drives our success. As a people-first agency, we are deeply committed to investing in the growth and development of our team, continually enriching their skills and providing opportunities for personal and professional growth.
LEADERSHIP TEAM
An award-winning communicator with 18 years of experience, Jonathan founded VoxEureka in 2017 and Vertixal in 2020 after a decade of leadership roles at Omnicom and WPP agencies.
His leadership has earned VoxEureka multiple Agency of the Year awards and transformed it into one of Malaysia’s most admired consultancies.
Jonathan’s vision is to create a counter-cultural agency environment where storytellers can belong, grow, and thrive doing what they love.
Group Managing DirectorVoxEureka & VX SEA
As co-founder and Deputy Managing Director, Crystalbelle leads VoxEureka’s Malaysian operations, driving business development and strategic growth.
With expertise across sectors such as automotive, corporate, healthcare, and technology, she has led award-winning campaigns and strengthened the agency’s reputation.
Crystalbelle was named PRWeek & Campaign Asia’s PRAwards Asia Young PR Professional of the Year (2020) and was included in Campaign Asia’s 40 Under 40 (2024).
Deputy Managing Director VoxEureka Malaysia
With over a decade of experience, Dashy leads VX and the Group’s digital strategy, overseeing strategic planning, media buying, and account management. She has driven successful campaigns for global brands like Emirates, Puma, and Nestlé, seamlessly integrating content strategy with paid media. Dashy played a key role in Vox Media Group’s shift to a full-stack integrated consultancy, with digital now accounting for 40% of the Group’s revenue. She continues to steer the Group’s digital evolution, focusing on AI-driven capabilities.
General Manager, VX SEA
With 14 years of agency experience, Dara leads VoxEureka's operations in Singapore. A seasoned expert in policy and crisis communications, she has advised high-profile clients like Volkswagen, Volvo Trucks, and Samsung. At VoxEureka, Dara oversees the Corporate and Tech practice, managing brands such as TikTok, AEON Bank, and OPPO. She is now driving Vox’s regional expansion, beginning with Singapore.
Senior DirectorVoxEureka Singapore
With 12 years of experience in the Automotive and FMCG sectors, Christina oversees Vox’s Indonesian market. A passionate storyteller, her clientele includes BMW, The Coffee Bean & Tea Leaf, and Red Bull, having led award-winning communication campaigns such as The BMW Shorties. Christina’s expertise in account management and brand storytelling ensures strong client relationships and innovative, results-driven campaigns.
DirectorVoxEureka Indonesia
Mutia is a creative communications specialist with a focus on marketing strategy, public engagement, and social media management. As Account Director, she leads 360-degree campaigns transforming government procurement through technology. Co-founder of POLARO ID, she has also worked with high-profile brands like Victoria Beckham and Bella Hadid, delivering impactful campaigns across industries. Mutia excels at aligning strategic goals with creative execution, ensuring meaningful public engagement.
Market LeadVoxEureka Indonesia
Robyn is a communications and marketing professional with expertise across tech, corporate, hospitality, and non-profit sectors.At Vox Singapore, she manages partnerships, media relations, and digital campaigns. Robyn’s blend of agency and in-house experience enables her to navigate stakeholder management and deliver high-impact campaigns. Previously at Access Singapore, she led the Social Mobility Summit, reflecting her passion for social impact and meaningful engagement.
Market LeadVoxEureka Singapore
Nadya is an experienced digital strategist specialising in customer experience, data-driven planning, and performance marketing. Previously at Samsung Electronics, she led digital transformation initiatives across Southeast Asia and Oceania. With leadership roles at Cheil Worldwide and Programmatic Digital, Nadya has refined her expertise in media buying, campaign management, and strategic consulting across sectors like finance, retail, and e-commerce. She excels at leveraging data insights to deliver impactful, customer-centric digital solutions.
Account DirectorVX SEA